I doubt you’ve ever seen an ad that uses a piano in such a shocking way. This bleak TV advert, entitled “Lies” is for the Middle Eastern clothing chain Centrepoint’s sale.
The rather off-message message in this ad is “just when you thought all is going well something unexpected and uncontrollable happens, destroying everything”. So if you’re numbers up… at least check out looking good!
No pianos were harmed in the making of this ad. Well maybe not. French CGI company Digital District recreated the falling, burning piano, but I guess the production house still needed some reference footage.
The ad says we are all “…but a mere puppet dancing to the tunes of life’s orchestra”. Could be the band’s short to the tune of one piano!
Agency: Impact BBDO Dubai
Production Company: Good People
Creative Director: Fadi Yaish